Bumble Invite | Pitch Deck

Bumble Invite | Pitch Deck

The goal of Bumble Invite, a premium calendar-synced event invite feature, is to ease dating app fatigue - too many swipes, not enough dates. Premium, high-intent users are working professionals who struggle with work/life balance, planning dates, and ghosting. Bumble Invite will alleviate these pain points while increasing brand reputation, user satisfaction, and conversion to premium Boost membership.

Right now, Bumble regards the first move as a singular event - a swipe. However, first moves are not an isolated event and are recurring in the best of relationships. Easing the event planning process will entice users to make the first move towards meeting a Date, BFF, or Biz match in person - reinforcing Bumble’s core brand value.

The tagline is, "Make the first REAL move with Bumble Invite." Because the first move is the swipe, but the first REAL move... is the invite.

Why the pitch?

I created this pitch deck as the final project for my Project Management Certificate, which I acquired through the Product School in 2020.

I chose to pursue a PM Cert. because as a UI/UX Designer, I wanted to increase my knowledge of user research & business ideology while practicing the organizational & presentation skills I would need to lead a team as a Product Manager. I gained valuable insight on how to analyze data, create user stories, user personas, user flows, manage timelines, and gain business stakeholder approval by appealing to not only the user but business needs.

Do you need a Growth PM? Reach out!