Detail from SmartAsset "How Much Home Can I Afford?"

Product design for "How Much Home Can I Afford?" page on SmartAsset.

The site helps users answer life's big financial decisions by asking only a minimum of questions, then displaying the results with an interactive visualization and information to help the user learn about the process.

Design-wise, the challenges where helping regular people understand the financial process and decision making. A lot of effort was put into visualization and interaction to help add both flexibility and increase understanding.