ART SCHOOL - Bags

The naming of this drawing studio (Художественный Кружок Квадрат) is a play on words. Художественный Кружок is translated as a drawing studio, also the word Кружок means the circle. The last part of the name is квадрат meaning a square. Now let’s look at all words together: Drawing Circle Square. That’s why I wanted to include the circle and the square in the logo.

I wanted to move away from the stereotype that the drawing studio is only open and vivid colors. Indeed, bright colors draw attention, but I tried to make these colors more complex and deeper so that we could involve a more adult audience.

For this, I decided to visit the club and dive into its atmosphere. I found the right colors in bottles of still-lifes, in watercolor paper, in materials for sketching, and definitely in students’ drawings.