UTG | Testimonial Posts

Joining the Comms-Creative Team for the AOD, I was rapidly commissioned for a series that built content through testimonials from the Archdiocese of Detroit, within the "Unleash the Gospel" community. The series is called "Ask UTG", and here we find tons of inspirational stories about how people are living their Catholic faith, answering "simple" but deep questions at the same time.

For us to make a human and almost tangible look and feel, we went for a photo selection that could do either of these two things: Portray actual people in their most natural form or having photography that could conceptually depict their story.

Visually, in favor of this, not only we quoted the essence of their testimony (which can be found in full in each post caption), but we also circled and underlined keywords in a pretty much organic way, like some sort of a scrapbook treatment. Last but not least, we displayed their names and parish locations to keep everything real and authentic