Wine tasting right part

My friend kindly asked me for some help. he has this passion for wine and he wants to start his business, sharing and teaching about wine. I tried to reflect what wine means for a Mediterranean like me, with organic lines, simplicity in the design, soft colors...I would say that I cannot help it, wine transports me to a comfort zone and all of a sudden I feel in France with the view of the mountains around, with houses made out of stone holding a pencil in my hand while a draw something in a napkin. Wine is that stain that is left by the glass on the table, making a perfect circle...more that just a drink.