Spire Logo

To reflect a software subscription based business model, FINAO refined and subtly modified the Spire logo to give the brand a more definitive SAAS tech brand feel. The serif was replaced with a hand modified sans serif typographical approach. The red was brightened and brought into balance as a true red to deliver a more enterprise brand experience.

To reflect the industries Spire serves, FINAO created a set of full 3D motion models to visually brand to each sector. The 3D globes evoke the Spire global approach throughout every digital and web driven experience. Maritime, weather, aviation, federal, space services and earth intelligence, 3D renderings were created to support the brand.