Pierce (La Concept Vault)

Many of the logos that we design at La Visual never get chosen by our partners but some of them are too good not to show off. In the future we will be showing slick identity concepts that never made it into the wild. Names will be changed to protect the innocent.

Pierce was a concept that La Visual developed for a construction management firm and is a highly modern take on a rather dry looking industry. The cornerstone of the concept consists of a measuring square, specifically a precision square, because of its unique look and the implied near perfection of its measurement. This identity reflected our partners’ attention to the details and their ability to get the job done right the first time.