Brand Startegy & identity - Belz Family Office

I always start this exercise by identifying the client's problem and take time to understand their vision that is for me the most important information before any creative work.

The brand identity is the DNA of the company. It should reflect their soul, by a combinaison of shapes, typography, images, and colors. The concept created for Belz has been build based on humans connection and trust.

🗒 HERE IS MY PROCESS:
1- understand the client’s vision
2- Create the stylescape (OR moodboard If you prefer :))
3- Logotype creation
4- Typography research
5- Graphic language
6- Patterns and iconography
.
🚀 With this brand identity document, the client is now ready to create and to deploy and scale their activity.

🛠Tool used:
- Stylescape / moodboard on Figma
- Color palette on Figma
- Funal document and Indesign
- imagery: Adobe Stock

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Designer: Julien Fischer
IG: https://www.instagram.com/jaja.design/
Linkedin: https://www.linkedin.com/in/jajadesign/

Studio Design: Jaja Studio
IG: https://www.instagram.com/jaja.studio/
Linkedin: https://www.linkedin.com/company/5213294/