Felhandler Financial Branding

With this brand, I really wanted to play on the old-school print-based logos of trustworthy news papers and law firms.

The customized Ff icon represents the initials of the business, but also diversity. Not every approach is right for every investor. In music the double ‘f’ represents the loudest and most impactful part of of the score. It can also be used alone as a brand mark.

This brand is traditional, yet contemporary. It can be as solemn or as energetic as you need it to be. It’s bold, yet delicate. It’s familiar, and it’s timeless.