Valentine's Day Campaign- Sweet by Holly

Here is one of the Valentine campaigns we designed for Sweet by Holly. We shot all the photography for the campaign along with adding these background elements to create an atmospheric scene for the cupcakes. The type was designed to appear as baking aspects- "I Think You're" was made to resemble iced cupcakes and "Sweet" was designed to replicate flour or chalk features

As a result, this was the most successful Valentines campaign Sweet by Holly has ever had.