Moujan Lusso - Packaging Design
Identity and packaging system for Moujan Lusso, a natural skincare brand.
We designed a subtle, delicate & premium identity system that compliments their brand personality – natural, feminine, luxurious, silky, clean – and celebrates the “love for your body, using the rich resources of nature as a fuel for this celebration. For the brand typography, we were looking for something bold and feminine, yet timeless and elegant. We believe that the high-contrasting Ogg typeface designed by Sharp Type achieves that perfectly.
The pastel color palette of the boxes and labels is beautifully complemented by the gold foil stamped typography and mesmeric brand mark designed with a line art style. We reflected the nature of their products, body oils, into a droplet shape which is applied to the bottle labels and logo symbol.
Full case study on our Behance.