Foat Tropical Branding

This is a brand proposal for a client with a new hospitality product. The design scope included logo, color palette, typography, business card, packaging design, and merchandise ideas. We were instructed to draw inspirations from the ocean and travel. So the bold and curvy logotype was selected to reflect the shape of waves, and the color palette was created to reflect the ocean, sand, and the sun. We designed the final brand package to be a celebration of tropical waves and to connect with customers who share the same love for the tropical lifestyle.