LIU aroma Branding

This is a brand proposal we created for a client with a new aromatherapy product. Our project scope included logo, color palette, typography, business card, and packaging design. The goal is to create a fun and exciting brand that's impossible to ignore. The bold logotype is designed to be the visual focus through out, and combining with the bright color palette, the brand becomes instantly recognizable and is well suited to the product which is to energize and uplift.