Slupree Reusable Gamer Cup

This was designed for 7-Eleven's annual refillable Tervis cups, which were limited to only 150 cups for purchase. The brief was to tie in the gaming aesthetic, but I felt the need to merge console gaming with the emerging online culture of PC gaming. Between the surge of twitch gamers and meme culture, there were so many opportunities to design something that really highlights the diversity and freshness that perfectly defines the state of gaming today. So drink on, and game on !

Creative Director - Jennifer Gaeto
Account Lead - Lydia Maloney
Stage Designer - Don Dzielinski