Heinz 2020 Superbowl Ketchup

This concept was submitted to the Kraft-Heinz team in late 2019 for the 2020 Superbowl ! This concept was selected for refinement, and evolved into a more vector concept. I had so much love for the original design, that I just had to share ! (and go Chiefs)

Creative Director - Aaron Funke
Account Lead - Nick Coats
Retouch - Jeff Tischer