Packaging design and character development for coffee

The task was to draw three characters for coffee packages with the following characteristics:
- brutal, strong
- bright colors
- warrior, male
Each character had to be complemented with a geometric pattern.

Three warrior characters were chosen from different parts of the world. I wanted them to be different not only in terms of appearance, but also the associative rows corresponding to them (for example, if we take the Celts and Vikings, despite their different geographical location, there will be several similar associations, then the third character will be strongly knocked out).

As a result, Maori, Zulus and Celts were chosen.