Unused Logo Concept Dentist

An unused logo concept for a dentist
An unused logo concept, designed for a starting dental practice in the Netherlands.

Behind the concept
This idea is a little bit more straight to the point and combines three recognisable elements into one mark. A crown for excellent service, a tooth for dental care and a smile (the negative space between the crown and tooth) for an amazing result.

The mark is one that can easily be identified as a dental practice and this sells the message.

In the end the concept was dropped because it was a bit too recognisable as a dental practice and we felt it wouldn't stand out enough between the logos of competitors.