Logo for a Sustainable Skincare Brand

A monochrome version of the logo for a sustainable skincare brand from Rome, Italy.

Client: Mandal
Location: Rome, Italy
Niche: plastic-free personal care products with plant-based and plant-derived ingredients

The brand’s target group is the younger part of Millenials and Generation Z, except for teenagers. People in their 20s, self-educated and responsible, highly inclusive and culturally agile. They value highly sustainable and mindful way of life, relaxed and informal living, as well as they fight for the equality and justice.

The typeface in a typography-based logo plays a significant role in a psychological perception of the brand by its target group. We’ve chosen a geometic typeface: the letters are straighten and are placed on a measured distance giving the overall composition freedom and modernity. The font weight is medium what speaks about the balance between the strenght and the democratic tone of voice of the brand. The lowercase communicates friendliness, relax, naturalness, and informality, while the dot adds more reliability and confidence to the visual perception of Mandal by its target group.

For enquiries: contact@katezest.com