A. Gatts Photography Logo

I made this logo (logotype & logomark) for a friends business. I wanted to use the photographers own photo so that it would be expressive of their company which mostly does wedding photography. After cutting this beautiful bouquet out in Adobe Photoshop, I did a few dozen deep neural network style transfers on it (Machine Learning) picked out some favorites and then layered them on top of each other in different blend modes, adjusted the levels and posterized it in Photoshop. Then I took it into Adobe Illustrator and image traced it to create a vector as per logo design best practices. Fonts are Leander Script Pro & Bodoni 72. They had no color palette so I went with a default: black, white & red. The red could easily be replaced with any different color but they loved it the way it is.