Diversity by Design Branding
My client used to work at Qualcomm as the Diversity & Inclusivity Director, and in 2019 she went off on her own to bring those services to other working environments and communities. The logo and branding needed to represent diverse people coming together (community), to show warmth and be uplifting (helpful), to be open and playful (creative), yet serious and professional (business). As always, logos need to be responsive to the space they exist - whether it's an app, website, business card, or marketing materials.
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