Task Buddy: a study of content strategy and UX research

The Problem
Accountability is a struggle when working towards goals. Making new habits and getting things done is not always enjoyable.

Research studies have shown that publicly committing your goals to someone gives you at least a 65% chance of completing them. Chances of success increase to 95% when people build in ongoing meetings with accountability partners to check in on their progress.

The Hypothesis
A tool that allows people to link with friends for accountability, and has a pet avatar who gets happier the more they achieve, will help people stay motivated and get things done.