Floral Messaging

In February, Zendesk launched all new capabilities pages. This project was a true collaborative effort that involved many folks from the brand team, as well as our partners in marketing and web.

For the messaging capabilities page, we had to think quickly as we got some last minute feedback that derailed the whole page. In the end, we decided to angle the page around the journey of a floral shop customer.
I ended up thinking of the concept, sourcing props, shooting, and delivering everything in three days. Due to Covid-19 restrictions, I ended up taking the portrait of myself. I miss taking photos of other people, I hope that I get to do that again soon.

Check out the zendesk dribbble page for examples of the photos in-situ.

Brand: Kristina Alford, Faustine Gheno, and Eve Spears
Overall Project Art Direction: Claire Moore
Copywriting: Raven Wadley-Wright and Julia Oller
Photography: Marta Dymek
Production: Emily Mueller