Chickano Chicken Brand Identity

Brand identity for a pop-up restaurant and catering delivery-hub kitchen concept for on-the-go guests and frequent users of food delivery mobile apps like GrubHub, UberEats, DoorDash and Postmates.

The creative direction for Chickano Chicken is a humorous take on Mexican-American Chicano culture, complimented by visual and typographical cues.

A vibrant and hot color palette references to San Diego's Major league baseball team and gets the cravings going for warm food.