Provo 2020 Summer Olympics - Fictional Concept

I participated in a challenge whose prompt was to create a logo + brand identity for a fictional olympics held in my hometown or home region. I am from the greater Provo, Utah area, and decided to stage my fictional olympics in Provo.

The logo and brand identity is heavily inspired by modernist-era olympic identities, a nod to modernist architecture found throughout Provo, BYU campus, and UVU campus in neighboring Orem.

Kenion Harvey
Utah-based logo designer and brand storyteller

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