Homepage Takeover – Life360 + Scary Mommy

As part of the launch of Life360's free Crash Detection feature we did an ad campaign takeover of the scarymommy.com homepage.

The Concept:
Crash Detection gives parents the kind of peace of mind you can’t put a price on. But if you tried to buy it, it would be pretty funny.

How it came together:
Any regular Scary Mommy reader knows that their site is home to a host of advertisements. This concept uses humor to illuminate the ridiculous things a parent would have to buy to feel like they’re protecting their family — especially teen drivers. We created a series of funny fake ads with the common theme of over-the-top driving safety, comically juxtaposed with the ease and sanity of Life360 Crash Detection.