App - Leaflet of Medicine

There was several moments that take me to think about difficulties associated to the package leaflet of medicine, mainly if we are in the face of elderly or people with disabilities. Based on this scenario, I felt the need to develop a solution focused on Human and user. My goal was to improve graphic and ergonomic features to help reading and interact with the product.

Important questions:
- Who is our target-audience?
- Which are their characteristics?
- Which are their greatest difficulties on this particular situation?
- Which are the main features to consider for the final solution?
- How is the relation between our target-audience and technology?
- A digital solution will be the best solution for this problem?

It’s important and urgent to be conscious about this reality, and this means that several fields must have to develop and rethink new solutions, mainly the technological ones.
Fortunately, we are living times where technology and digital solutions are more and more important in our lives, even for elderly ones. Technology was one of the most relevant achievement of Human history, because it comes to ease our communication as the perpetuation of our memories and stimulate cognitive skills.​​​​​​​
Although I am looking for an inclusive solution there was an important concern about a specific group: elderly people which age is equal or greater than 65 or with low motricity skills. In addiction, there is studies that demonstrate the new relation between elderly and technology is becoming better and usual.

That being said, I tried to develop a simple and intuitive solution, efficient and inclusive, that improves the interaction between the user and the product (digital leaflet of medicine). It is foreseen that this solution will work for all countries but, in a first moment, it will works just in the Portuguese version to make some trials.

Keywords: user, simplicity, intuitive, information, positivity