QDOBA Mexican Eats Brand Guide

Brand consolidation, plus guide design and layout of for QDOBA Mexican Eats. The process included ushering an existing and relatively new re-branding effort undergone by the company, identifying successful and less flattering elements with the goal of improving upon or eliminating them entirely. The result was a vastly less cluttered, more colorful, textured, flavorful, and efficient visual communication system with a large and flexible library of visual tools to compliment the brand while also creating a set of parameters to operate more efficiently and with ubiquity.