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The ad campaign included 3 print ads and 1 30-second video ad. When creating this ad campaign I started with outlining a script that I believed would provoke emotion. I asked myself questions such as: What image and verbiage would the target audience connect with? What would strike emotion? What would get someone to schedule a screening after seeing this ad? Family, togetherness, special moments with loved ones - all of these moments are moments that fullfill people. They are moments that people live for. They are moments that people wouldn't want to give up.