Crescent Canna Full Spectrum

The brief was to create a redesign for a new line on an existing brand. While it was important that the package still was immediately identifiable, the idea was to target a different audience with this design. In the end, I went with creating a sleeker product with an updated color palette, with the same recognizable minimalism consistent with the rest of the brand.

Check out Crescent Canna https://www.crescentcanna.com/

More by Susana Matallana

View profile