Prescott Living Magazine logo redesign

Logo redesign concept for Prescott Living Magazine, a luxury lifestyle magazine in Prescott, AZ. I slapped it together pretty quick and would definitely go back and touch up the kerning, but it definitely communicates the PLM brand and reflects its intent more effectively than the existing logo.
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Listening + understanding = right the first time. ¶ I specialize in understanding brands & who they exist to serve. As a result, I've had 0 major revisions on any project since 2015.  Process | Portfolio