Prescott Living Ad Refresh

Ad refresh for Prescott Living Magazine, a luxury magazine in Prescott, AZ. The original ad was not only *not* luxurious in keeping with the Prescott Living brand, but it also was unintelligible on the surface, the copy was poorly written, and it had no clear call to action. This refresh fixes all that.
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Listening + understanding = right the first time. ¶ I specialize in understanding brands & who they exist to serve. As a result, I've had 0 major revisions on any project since 2015.  Process | Portfolio