Adweek and Criteo - Consumers

Animated gifs made for Adweek and Criteo to represent the retail media ecosystem. This is composed of multiple players that function best when all are working together in harmony. Who are the interconnected players of the retail media ecosystem? And how do they benefit from each other?
Client: Adweek
Motion desing by Matteo Goi https://dribbble.com/matteogoi