JR Bookkeeping Rebrand (TBT)

Rebrand (c.2016) for JR Bookkeeping, an outstanding accounting firm in Ventura, CA, and one of my oldest and best clients. The original logo was designed by the owner's brother, so while not professionally executed, it held quite a bit of sentimental value. Coupled with that was JRB's significant visibility in the area, which we didn't want to sacrifice with an unrecognizable rebrand. So, the objective was to update the original logo with a modern refresh that still maintained the character and the spirit of the original. View the project.
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Listening + understanding = right the first time. ¶ I specialize in understanding brands & who they exist to serve. As a result, I've had 0 major revisions on any project since 2015.  Process | Portfolio