La Foi Brand Identity Design

Having a successful event requires the team work of different services and professionals.

The LA FOI symbolmark depicts this collaboration with its blended curves and pattern inspired by the sunflower.

Flowers play an important role in event decoration. The sunflower is unique because it is a composite flower. The large flower head at the top of the stalk is often referred to as one flower but is actually hundreds of small flowers. The dark center is made up of disk flowers that have five brown petals fused together into a tubular shape.

The sunflower is also associated with happiness because of its yellow colour.