Social Ads for SMITH Optics

Smith Optics is an innovator for high-performance accessories such as sunglasses, goggles, and helmets. Armed with a variety of technology, Smith provides customers with beautiful and smart products that make experiences on boards, boats, and bikes even better.

Smith wanted to test a new approach to the creative aspect of their ads against the usual technique they use for branding initiatives.

Instead of showcasing the product through lifestyle and action shots, we focused on elevating the product itself by presenting its features using technological shots and product animations. Not only does this introduce the product in an exciting way but it also highlights Smith Optics’ different technologies such as ChromaPop and MAG.