Primary icon & illustrations

Primary icons and Illustrations were created to share emotion with our customer during their journey. The Primary icons are visual symbols used to represent ideas, objects, or actions. Our illustrations are reserved for key moments in product where we want our customers to take pause. They both communicate messages at a glance and draw attention to important information. Custom-built for TurboTax they are also meant to establish a distinct personality and voice that is technical, soulful and realistic — bringing our UI to life!

Illustrator: @zachroszczewski