Microsoft Faces Off with Google, SAP, Oracle in Cloud Blitz

Microsoft is preparing to compete against its rival Google as well as against partners SAP and Oracle in what could be the hottest segment of 2021: Industry-Specific Solutions.

In a huge expansion of its industry-cloud portfolio, Microsoft is number 1 in weekly cloud wars top 10 rankings. About its three industry clouds - government, retail, and health care, Microsoft has been fairly low-key.

CEO Satya Nadella showcased the expansion of those vertical-industry efforts outlining the expansion into financial services, manufacturing, and nonprofits.

From each of the powerful and innovative organizations like Microsoft, Google Cloud, Oracle, and SAP, this surge into vertical-industry solutions represents a much-needed renaissance and reformation.

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In the HCM world, the enterprise - apps vendors chugged along, endlessly refining the tools created for the last decade like ERP, HCM, CRM. This happened while the world went digital and organizations flattened and business networks multiplied and customers moved to the center of the business universe.

The entire industry seems to unleash a wave of high-value solutions and high-impact aligned to the fast-emerging digital processes and business models remarking every industry, with Microsoft jumping into the industry-specific battle pointedly and aggressively.

Salesforce has set up some industry clouds, on top of the Major moves from Microsoft, SAP, Google, and Oracle. ServiceNow has been raising its focus on industry-specific solutions and IBM is leveraging its extensive and long-tenured industry expertise with some vertical-market clouds.

The three of Microsoft's industry clouds that Microsoft CEO focused are:

Accelerating time to value
Enhancing agility and
Lowering costs