Beyond Jellies - Logo

Going to continue bringing some of my old unchosen work back from the design graveyard. This concept was presented but, sadly the project ended shortly after.

The driving idea behind this concept was to. bring forward that magic and wonder of plant-based gummy. The forms and color of the gummies were the source of inspiration for unicorn. Using the idea of stained glass and fairy tale fables, the concept took shape with illustration help from Yijing Yan.

Completed at Hatch SF