AAH redesign
We needed to change old site in every way. Structure and design. Main goal was to send different message to the visitors.
Biggest challenge was to keep visitor on site for a little bit longer because there was a lot of explaining and reading material.
We decide to split it into smaller chunks. So we had intro text for every important page and we put it on on of the main (front) pages. In that way visitor will see an overview of every information he need to read if he is really interested to become AAH member.