Earthquaker Devices

View case study: https://samjoystudio.com/EarthQuaker-Devices

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EarthQuaker Devices creates handmade effects pedals in Akron, OH., best known for their wide range of unique effects and eccentric illustrated designs.

EQD was born from a curiosity of schematics and rebuilding pedals from scratch by its founder, Jamie Stillman, so the goal was to reimagine a logo that could represent that analog and “DIY-ness” of the pedals. The rebrand was then expanded with conceptual infographic / “schematic” posters that could be provided with the pedals in their packaging.

These go to 11 on the Richter Scale.