Greater Goods Grocer

Greater Goods is a vibrant grocer that offers package free produce, dry goods, lifestyle items and more! Greater Goods is on a mission to make package free shopping fun, easy and a welcoming experience for everyone.

I was tasked with creating a lively, fun, and unique brand that would connect with all people, especially a younger generation.

The goal was to create a visual identity that fosters an experience for each shopper. To do this, the visual identity had to embody something out of the ordinary and leave each shopper feeling good. The solution was to create an uplifting aesthetic with bright colours that felt comfortable and had some flare, paired with a unique and playful illustrated pattern.

View the full project here: www.behance.net/abigail_bettina