OK
007 / 100 - I wanted something simple and geometric that had both straight lines and curves.
While thinking about what to design today I began to think about how my only criteria right now is, does this look cool?
I would say looking cool is a factor of logo design that matters but less so than what I thought about afterward. Successful logos must first communicate something. Whether that's the company name, a feeling, or something else. Only after it's communicated what it needs to can it then do things like, "be cool".
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