Accessories brand Maruja Branding

The pandemic affected local small businesses the most, and as a designer-engineer team, Patricio and I wanted to lend a hand. We chose to support Maruja, an accessories brand from our hometown in Buenos Aires, Argentina. We took this chance to ask our mentees to join forces and in exchange learn valuable experiences from a real project.

💥 Step one was to improve the brand's presence, with a logo that reflected the brand's roots and vision and that could be quickly used in social media.

Here are the logo and the business cards which served as inspiration for social media posts and the rest of the collateral.

➡️ More to come about the branding project and the website design in my next shots