FirstFed Brand Elements

Conceptual development of the FirstFed brand. What I really like about this is the AZ icon, which actually pulls the cactus from an old, retro-red version of the Arizona license plate. View the project.
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Listening + understanding = right the first time. ¶ I specialize in understanding brands & who they exist to serve. As a result, I've had 0 major revisions on any project since 2015.  Process | Portfolio