Affido anziani - communication campaign

The “Custody for the elderly” project involves the implementation of a communication campaign at the service of the Municipality of Milan. Three types of artifacts have been conceived for different purposes and aimed at the same target, the elderly. The first objective was to RAISE AWARENESS people who are frail to loneliness and for this reason two posters were created. While to PROMOTE the service, which is not very well known in the city, postcards were created. And finally, thanks to the creation of personalized playing cards, we tried to STIMULATE the relationship between the person in charge of the elderly and the elderly himself.

A view on all the project here: https://www.behance.net/gallery/115225795/Affido-anziani-communication-campaign?tracking_source=for_you_feed_user_published