Tiantia

OVERVIEW
Over the centuries, food has evolved from just a need for survival into a symbol of cultural identity and value for different ethnicities. Tiantia understands the efficacy of culture and how much it means to people. This is why every day, they work to preserve and protect those ethnic values in our foods in a way it has never been done before. Tiantia is a premium restaurant focused on traditional African/native foods.

PROJECT BRIEF
Create a compelling brand experience across all necessary touchpoints, including branding, website design, and brand strategy. The experience must embody an African traditional/native look and feel with a touch of premium.

ROLE
UX/UI, logo design, branding, brand strategy, illustration, poster designs, and creative direction.

METHODS
I started by building the brand strategy, which included defining the company goals, brand essence and touchpoints, and target audience personas. After this, I conducted extensive research to understand the competitive landscape and user needs. The results from the research process informed the final decisions on the brand identity and website design.