Happy Tooth Pediatric Dentistry Branding

Dental branding... but make it slap⁠.
New work for Happy Tooth!⁠
⁠
Tyler Hanks, pediatric dentist and founder of Happy Tooth, is bound and determined to make going to the dentist fun for kids. And Hoodzpah got to help turn that seeming pipe dream into a half pipe of reality complete with kid-approved visual identity, print collateral, Insta-worthy murals, and more. ⁠
⁠
Here's a look at the Happy Tooth logo system, color, and type.⁠
⁠
Fonts in use:⁠
Stinger: ⁠We used Stinger by Zeta Fonts and customized it with our own swashes to make an ownable wordmark.⁠
Beale: ⁠Used our own Hood Fonts for fun headers and CTA’s. (Grab a license for this in our shop!)⁠
Montserrat: ⁠for body copy and subheaders.⁠
Presley Slab: ⁠for secondary info and asides. By @Sudtipos.⁠