Qualification Form

Hi everyone :) Not an impressive shot here. Nothing exceptional. But this average form design had a huge impact on our product @once. Let me tell you more.

In the past few months, we had hard times knowing why some of our inbound traffic was churning. - difficulty to talk to them, getting answer.. - we were literally calling people on their phones (aha)

So we handled the problem differently. We introduced a two-step welcome qualification form to ask them two questions :

- What they were expecting to create with Once
We had several use cases we wanted to test, so even if we were only able to let them create landing pages we wanted to test out these ideas.

- What values they were seeking
Based on our research we knew they were three main values : Brand, SEO, Performance.

During a couple of months, we gathered data on all our inbound traffic and realized people were mostly coming for product pages, performances & visual XP.

That's why we re-oriented our focus to a worfklow that will allow users to generate performant product pages into our format!

You know it all know. Have a good day & lovely weekend.