Project: Social Good

Class: Graphic Design II

For this project, we developed a campaign that addresses a specific social issue. I selected to highlight the discrimination LGBTQ couples face when it comes to the child-welfare system while promoting the Every Child Deserves a Family Act.

Campaign Name: A Family For Everyone

The Final deliverables include:
1. Logo to brand the campaign
2. Campaign Elements – A series of 3 ads that are cohesive in the message and visually unified, but not identical in execution (1 print ad, 1 outdoor ad – billboard, 1 social media ad).
3. Landing web page mockup
4. Editorial Spread

Design Platform: Adobe InDesign, Illustrator, and Photoshop