AppToDesign - Emotional Design Intelligence

Everything around us has been designed in some way and all design ultimately produces an emotion.

We experience an emotional reaction to our environment moment-by-moment: a like or a dislike, elation, joy, frustration. We FEEL it. It’s personal.

“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”–Donald A. Norman, The Design of Everyday Things

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